Who am I?

Hello! I’m Edona Radi, a Content & Social Media Manager who believes in the power of authentic storytelling to transform digital spaces. My journey began in 2022 when I launched the Albanian Parliament’s Civic Education Instagram platform, transforming policy into engaging narratives. Through strategic content planning and audience analysis, I grew the platform to 10K monthly engagements from scratch (driving 500+ direct community inquiries), proving that even complex topics can spark lively conversations.

In 2023, I partnered with Hana Corner Café (ended in December 2024) to elevate their social media game. By designing TikTok videos that blended cosy café aesthetics with behind-the-bar & funny dialogues, the videos I created achieved an average of +22K per video, turning coffee lovers into a dedicated online community. From crafting cosy coffee-shop aesthetics through photography to designing event posters that stopped mid-scroll, I helped them build a loyal community of caffeine enthusiasts.

What drives me? Building bridges between brands and people. Whether it’s a national institution or a local business, I thrive on campaigns that balance creativity with data—think eye-catching photography, emotionally resonant videos, and analytics-driven tweaks to keep engagement soaring. For me, social media isn’t just about posts, it’s about building inclusive communities where brands and audiences grow together.

Looking ahead, I’m passionate about partnering with innovative brands in lifestyle, social impact, or creative industries, spaces where storytelling and strategy collide. I’m also committed to staying ahead of trends, from AI-driven content tools to emerging platforms, ensuring my work remains fresh and impactful.

When I’m not glued to a screen, you’ll find me behind my vintage camera chasing golden-hour sunsets, moody coffee cups or taking pictures of my friends (yes, I’m that person), experimenting with video edits (even my hobbies need killer soundtrack) or sketching posters that blend bold visuals with storytelling. These hobbies aren’t just pastimes, they’re what keep my creativity sharp and my ideas fresh.